In this week's weekly round up of Augmented Reality news, we look at Audi utilising augmented reality to increase efficiency in logistics planning, Gucci Beauty launching an augmented reality portal game on Snapchat and In The Spotlight this week is Aircards with the EE Rita Ora WebAR experience.

The 2020 Drum Experience Awards winners were revealed last night during the virtual ceremony, held on Thursday 3 December. 

In The Spotlight showcases the best innovations from across the Augmented Reality industry landscape. We point the spotlight on the industry pioneers, the forward-thinking companies and the wizard-like developers who step outside the box to create groundbreaking Augmented Reality experiences.In The Spotlight is WebAR agency Aircards, with their impressive Web-based augmented reality experience with EE which brought Rita Ora into peoples homes for an exclusive performance. 

Premium car makers, Audi utilise Augmented Reality to arrange complex logistics processes by showcasing digital presentations in 3D holograms which are displayed in their actual environment, assisting the planners to effectively evaluate the process. Consequently, prototypes of machinery and equipment are no longer necessary, saving cost and helping the environment. 

The UCCA Centre For Contemporary Art, based in Chaoyang China, has unveiled an innovative art exhibition, dedicated to Augmented Reality, which has been called “Mirage: Contemporary Art in Augmented Reality.” 

Great Britain’s national mapping agency, Ordnance Survey, has announced that it will be awarding Preloaded, a London based gaming studio, a £300,000 contract for the development for a variety of geolocated challenges, trails and special events, which utilise Augmented Reality technology to encourage the public to spend more time outside exploring. 

National Geographic has developed a new Augmented Reality experience on Instagram, which allows users to place real life sized dinosaurs in their own home. 

The Goo Goo Dolls have announced more details of their upcoming Augmented Reality movie musical “It’s Christmas All Over” which shares the name of their holiday album and the source of their inspiration.