The new 2021 Cadillac Escalade is a huge, luxury SUV with a price tag to match. Owners of the new Escalade can easily spend a whopping $80,000 to own one, but is it worth the price tag? Well, one of the new features may sweeten the deal - Augmented Reality navigation. 

NASA is utilising Augmented Reality technology to collect and distribute vital data about the vehicles in our skies, such as drones, to those who need it. Whether the information is needed for managing air traffic, local governance or emergency response, visualising complex data in augmented reality allows for easier awareness and understanding of the operations of vehicles which populate our skies. 

EE’s debut of the iPhone 12 Pro campaign has already been a huge success in demonstrating the power and potential of 5G by offering augmented reality experiences. 

EE’s latest campaign demonstrates the power of Apple’s iPhone 12 Pro’s Augmented Reality capabilities thanks to its LiDAR scanner and the EE 5G network.

The City of Cambridge has installed an Augmented Reality exhibit, developed by students, which explores systemic racism. The exhibition was placed in front of the Cambridge Public Library at Joan Lorentz Park earlier this month.

Spatial has recently released some useful feature updates for all users on Quest, Hololens, Magic Leap devices, desktop and mobile.

Hybri, is a new Augmented Reality/ Virtual Reality app which allows users to create their own completely custom 3D AI-driven virtual companion, just like in the Blade Runner 2049 movie, Joi character. 

With the advances in smartphone technology, we are all used to having an abundance of latest news and endless information at our fingertips. So it comes as no surprise that the sale of newspapers has been on a steady decline, especially in the last 20 years. However, businesses and marketers are thinking of new and innovative ways to stand out and engage a new generation of broadsheet buyers and access a still huge market of readers.