The Digital Fashion Week provided designers with a new opportunity to showcase their collections to a global audience instead of the group of around 400 guests who attend Paris each season. 

The Covid-19 pandemic has forced many retailers to close their doors and pushed consumers to shop online from their homes. Home Depot Inc. was prepared for the major changes to the retail industry, the home improvement retailer rolled out augmented reality capabilities in its app and for the mobile web about four to six months prior to the pandemic striking the U.S. in mid-March.

NexTech AR Solutions, an emerging Augmented Reality events provider, has announced that it’s AirShow app has expanded its technologies and now features in-app purchases and ticketing capabilities which will be open to the public early November. 

See Martin Garrix perform in your living room with Augmented Reality technology.

Adobe’s Augmented Reality add-on to Creative Cloud, Adobe Aero, was first launched at the 2019 Adobe MAX conference. The company has announced this week Aero 2.0, as well as a new desktop version of the application that is now entering public beta.

Snap Inc. has seen an influx of users thanks to the growing popularity of Augmented Reality filters and video content. Snap’s shares surged in after-hours trade in New York, after the company exceeded analyst expectations for the third quarter, as daily users of the Snapchat app continued to rise with a growing demand for its Augmented Reality filters and streamed content.

EE has announced the launch of Match Day Experience, a new Augmented Reality platform which offers viewers a virtual in stadium experience through the BT Sport app. 

Leaders in energy infrastructure, Siemens Energy, has partnered with Librestream, provider of augmented reality and remote collaboration solutions to utilise their Onsight Augmented Reality platform for its Connected Worker solutions.