Augmented Commerce (AR Shopping)

Augmented commerce, often referred to as AR shopping, transforms the retail experience by integrating augmented reality into the shopping process. It allows consumers to visualise products in their real-world environment before making a purchase. With AR shopping apps, users can virtually try on clothing, place furniture in their homes, or see how makeup products look on their skin. This immersive shopping experience enhances customer confidence and reduces uncertainties associated with online shopping, ultimately improving the overall customer shopping journey.