or nearly two decades, Bandit Wines has been synonymous with exploration and adventure. Their iconic wines, packaged in convenient Tetra Pak® cartons, have been the go-to choice for enthusiasts seeking the perfect companion for any journey. Now, they're taking their commitment to exploration to a whole new level with an innovative AR experience, in collaboration with Aircards and Snap.
By simply scanning a QR code on select Bandit Wine bottles, consumers can unlock a mesmerizing journey into the heart of America's most iconic national parks. Thanks to Snap's Camera Kit framework, users can seamlessly interact with the AR experience directly from their web browser, eliminating the hassle of app downloads and making it accessible to a wider audience.
But the innovation doesn't stop there. Metalitix, with its spatial analytics platform, enhances the Bandit Wines AR experience by providing invaluable insights into consumer interactions. This real-time data allows Bandit Wines to better understand consumer behavior and engagement levels, empowering them to optimize their marketing strategies and enhance consumer satisfaction.
"We're thrilled to partner with Aircards to bring our wines to life in such an innovative way," said Brie Wohld, vice president of marketing for Bandit. "With this AR experience, we're inviting consumers to explore the beauty of our national parks and highlight our commitment to sustainability and environmental conservation."
"Working with Bandit Wines has been a fantastic experience," said Lewis Collins, CCO at Aircards. "Together, we've created an immersive journey that seamlessly blends technology, storytelling, and the spirit of adventure."
The Bandit Wines AR experience is now available on select wine bottles, inviting consumers to embark on a journey of exploration and discovery. Ready to uncork your adventure? Visit banditwines.com for more information.
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