Immersive Tech Week 2023, organised by the VRDays Foundation, is a dynamic celebration and showcase of the latest advancements in immersive technology. This event aims to unite diverse voices from business, research, art, and the general audience, fostering a vibrant ecosystem of knowledge, discussions, and creativity.

Snap, the brains behind Snapchat, has teamed up with the Louvre to bring you Egypt Augmented - an exciting way to explore the museum's iconic Egyptian artifacts using augmented reality (A.R.).

Ireland's debut augmented reality digital trail has been unveiled at Hillsborough Forest, following a £1 million investment. This innovative trail features ten sculptures created by seven artists, some towering up to 25 feet in height, brought to life through the Hillsborough app.

Legoland's parent company, Merlin Entertainments, is stepping into the augmented reality gaming arena with a twist, incorporating popular TV shows like Paw Patrol and Squid Game into interactive gaming rooms at selected venues.

‘The Butterfly Trail’ allows visitors to release magical, digital butterflies from their chrysalises and hold them in their hand

Unilever owned brand Clear recently teamed up with global football content and media business, Footballco, Aircards and Mindshare to create an awesome experience for football fans. They captured history-making moments at the world's most watched football events, celebrating 22 moments of football brilliance that make up the 'Shirt of Firsts' jersey for the World Cup.

On October 24th, 2022, fans watching Monday Night Football were treated to an augmented reality event promoting a product, the first of its kind.

The Cannes Lions festival has been championing creative excellence since 1954, with a goal of providing a global destination and a definitive benchmark for creativity that drives progress. The 2022 five-day International Festival of Creativity took place June 20-24 and was the largest gathering in the creative marketing community.