OOH is a significant player in the media mix, with a 23% increase in revenues year on year in Q1, and is really effective at delivering a +24% core increase to advertisers acquisition, profit and market share.

Inspirit and Snap are joining forces to revolutionise STEM education with 25 cutting-edge augmented reality (AR) experiences. The initiative, set to launch in fall 2024, aims to enhance STEM learning through immersive and flexible environments, breaking geographical constraints.

Oklahoma City University (OCU) has joined forces with Apple to usher in a new era of education for Native American Tribes in Oklahoma, focusing on Augmented Reality (AR) and other cutting-edge teaching techniques.