The world of immersive experiences is evolving at breakneck speed, and at the heart of this revolution lies AI.

Aircards, a leading global production studio specializing in immersive storytelling partnered with Bandit Wines to unveil the world's first AR Connected Pack experience utilizing Snap's latest web-based Augmented Reality framework, Camera Kit.

In the ever-evolving world of virtual reality (VR), Meta, led by CEO Mark Zuckerberg, has been at the forefront of the quest to shape the future through the development of the metaverse. However, recent data suggests that despite Meta's significant investments, the VR market in the U.S. is facing challenges.

Dublin City Council is making waves with its latest tech innovation, unveiling a cutting-edge augmented-reality (AR) mapping feature that offers users an immersive 3D exploration of the city through the Dublin Discovery Trails app.

In a groundbreaking move, the historical Georgia farmstead that once belonged to renowned 20th-century southern Gothic author Flannery O’Connor is teaming up with tech innovator ARtGlass to introduce captivating augmented reality (AR) walking tours for visitors. This National Historic Landmark, now owned by Georgia College & State University (GCSU), served as the creative haven where O’Connor crafted much of her literary legacy.

‘The Butterfly Trail’ allows visitors to release magical, digital butterflies from their chrysalises and hold them in their hand

Today, Warba Bank announced the launch of an innovative Augmented Reality experience, Warba World.

New footage from an immersive experience from Disneyland Paris recently emerged, showcasing their innovative use of Web-based AR/VR technologies to engage their audience.