In the ever-evolving world of virtual reality (VR), Meta, led by CEO Mark Zuckerberg, has been at the forefront of the quest to shape the future through the development of the metaverse. However, recent data suggests that despite Meta's significant investments, the VR market in the U.S. is facing challenges.

Snap is pulling the plug on its AR for Enterprise Services (ARES) unit after just six months. Snap's CEO, Evan Spiegel, explained the move to employees, citing a few reasons.

BT has recently launched a new and exciting, immersive augmented reality experience to attract applicants to the company’s tech roles. 

The Seattle Kraken are a professional ice hockey team based in Seattle, who play their home games at Climate Pledge Arena. The Kraken compete in the National Hockey League (NHL) as a member of the Pacific Division in the Western Conference and began play during the league's 2021–22 season.

Optus partnered with Yahoo Creative Studios to give thousands of footy fans the opportunity to show their support in an innovative new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend.

Facebook Inc has announced that the company will be investing $50 million to partner with organizations to responsibly build a ‘metaverse’ - a digital world where people can use different devices to move and communicate in a virtual world.

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.

Leading WebAR agency Aircards have recently developed a Virtual Stand and Hologram experience in partnership with CXO Strategies Middle East for their client, Dell Technologies.