he annual [nofollow]Auggie Awards have been the most recognized AR & VR industry awards in the world since 2010. Now in its 12th year, the Auggies continue to showcase the best of the best in augmented, virtual and mixed reality.
This year’s [nofollow]Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.
But first, what are the Auggie Awards?
The Auggie Award Competition is an initiative of AugmentedReality.org, the producer of AWE (Augmented World Expo). The goal of the Competition is to promote excellence in XR (Augmented Reality, Virtual Reality and Mixed Reality) on various platforms and categories. The Competition is intended to bring the best in the augmented World to the public, and to provide recognition to contestants who develop technology and solutions that demonstrate how to make the world a more interactive place and make our lives and work more engaging, productive, and fun.
Winners will be presented with a prestigious Auggie Award at the Auggie Awards Ceremony, taking place this year on November 10th at the AWE USA 2021 event in Santa Clara, California.
We’ve cast our votes in five categories and without further ado, here’s our winners:
BEST CAMPAIGN
Marketing and advertising campaigns for major brands that use AR and VR.
Aircards - Dune AR Avatar Creator
The Best Campaign category had a clear winner for us, Aircards’ Dune AR Avatar Creator is an innovative, cross-platform avatar experience to promote the launch of Dune, the upcoming sci-fi blockbuster soon to hit cinemas worldwide.
Users could create an avatar from a selfie or customise their own entirely from scratch, choosing from a variety of custom designed Dune character outfits.
Once created, the custom avatar can be viewed in WebAR or downloaded and used cross-platform in hundreds of compatible games and environments.
Try it for yourself at https://dune-avatar.com
This campaign was created in partnership with Yahoo Creative Studios, ReadyPlayerMe, 8th Wall and Ringtail Studios, for Warner Bros. Pictures and Legendary.
Product or Project Type Campaign
AR
Company or Organization Name
Company Website
BEST AR/VR COLLABORATION TOOL
AR and VR tools for remote and in-person teamwork and cooperation
[nofollow]VSight Remote
Our winner in the Best AR/VR Collaboration Tool was [nofollow]VSight Remote, an AR-based knowledge-sharing and collaboration platform developed for enterprises of different sectors. [nofollow]VSight Remote allows field workers and contact center experts to connect with each other and collaborate on maintenance, repair, operations (MRO) via live video and audio powered by Augmented Reality. In addition, allows people to interact with others via the content displayed through the “see what I see function” and the use of voice commands or AR drawing tools to communicate and enhance their collaboration in real-time.
Product or Project Type Collaboration Tool
AR/VR
Company or Organization Name
Company Website
BEST CONSUMER APP
AR and VR applications available to the public in major app stores across all verticals.
[nofollow]Google Maps Live View
The Best Consumer App had to be the [nofollow]Google Maps Live View. There’s nothing like exploring a city on foot–it’s a great way to take in the sights and sounds of a new place. But walking from one place to another can be a daunting task when you’re in an unfamiliar place.
To solve this problem, the company built Google Maps Live View: a new way to display arrows, directions, and information overlaid in the real world, using Augmented Reality (AR).
After 3 years of design, development, and research, Live View is now helping millions of people to find their way and start walking with confidence, all around the globe.
Product or Project Type App
Travel & Tourism
Company or Organization Name
Company Website
BEST DEVELOPER TOOL
Tracking & Mapping SDKs, navigation, recognition, analytics, workflow and optimization tools enabling developers to create AR & VR experiences.
[nofollow]8th Wall
If you visit our site, you’re bound to know of [nofollow]8th Wall and many of their premium partners we report on regularly, including Aircards. [nofollow]8th Wall's AR Engine enables World Effects, Image Targets and Face Effects which require no app to download. Their Cloud Editor is built from the ground up for WebAR development with integrated source control, commit history, live previewing, wireless remote debugging & publishing.
New features include:
1. Inline AR: embed WebAR anywhere with an iFrame
2. Curved Image Targets: trigger and track images wrapped around conical & cylindrical objects
3. Realtime Reflections & new volumetric video partners
4. Debug on Device: get access to stats and other info to test & iterate efficiently
5. Public Profiles: feature your WebAR experiences on 8thwall.com and let users try it out.
[nofollow]8th Wall is the world-class developer platform that lets you harness the full power and freedom of the web to create meaningful augmented reality experiences.
Product or Project Type Develop
Tracking & Mapping SDKs
Company or Organization Name
Company Website
[nofollow]https://www.8thwall.com/
BEST SOCIETAL IMPACT
The best use of AR or VR technologies to make a meaningful and positive impact on the world.
[nofollow]Velicus - CPR+
[nofollow]Velicus created a certified CPR training for the Microsoft HoloLens2. Together with Dutch certifier Het Oranje Kruis we developed a Mixed Reality application to teach people how to perform CPR. This training is given by the HoloLens 2, our software and a CPR manikin with sensors and a bluetooth connection. The company created this application to learn and practice CPR where, whenever and as often as you want. Learning and practicing CPR gets more accessible. Even more important is that innovative products like this can change the dull image first aid training has. Thereby making it more interesting for all students.
Company or Organization Name
Company Website
Well there you have it, our five votes have been cast. It wasn’t easy, this year saw what we thought was the best round of nominees yet. What do you think of our choices? Who would you pick? Head over to the Auggie Awards website and vote for your favourites by following this [nofollow]link.
Important Dates
February 3 – September 12: Nomination Period
September 13 –October 7: Public Voting
October 15 – October 31: Judging Period
November 10 - Winners announced at AWE USA 2021 in Santa Clara, California
We look forward to seeing who the public vote for and seeing the winners announced on November 10.
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