BlackRhino VR Launches Africa's First User-Friendly AR Platform

enyan extended reality tech company BlackRhino VR has introduced a groundbreaking augmented reality (AR) platform named MediAR. This platform aims to empower content creators within the creative economy, providing a user-friendly AR cloud editor and publishing platform. Leveraging drag-and-drop technology, MediAR minimises the traditional learning curve associated with coding while facilitating the rapid development and publishing of AR content.

During the launch ceremony in Nairobi, BlackRhino VR CEO Brian Afande emphasised that the platform is a response to the necessity of unlocking Africa’s creative sector through AR. Afande stated, “Our primary objectives are to empower Africa’s youth, broaden their skill sets, democratise extended reality technologies, and actively contribute to Africa’s socio-economic development. We aim to dispel the notion that Africa is merely a consumer of technology and showcase the innovative technological solutions developed to address the continent’s challenges.”

MediAR incorporates an inclusive revenue share model based on a pay-per-view service. This model allows content creators and brands to coexist in a digital ecosystem. BlackRhino VR encourages content creators across Africa to utilise the platform, fostering the development of an internet economy with the potential to create jobs, reduce poverty, and contribute to the continent’s overall development.

The global extended reality (XR) market, including virtual reality, augmented reality, and mixed reality, was valued at $29 billion in 2022 and is projected to surpass $100 billion by 2026.

Longino Muluka, BlackRhino VR's Head of AR/VR, highlighted the imperative integration of XR technology into various economic sectors. He stated, “Augmented reality has the ability to create immersive experiences, transforming linear blueprints into 3D models. This shift is evident in sectors such as construction, where technology and creativity combine to provide powerful visualisation tools.”

MediAR also holds the potential to revolutionise education by bridging the gap between theoretical and practical knowledge. Shamina Rajab, BlackRhino VR’s Managing Director, anticipates that the platform will facilitate the creation of an economic ecosystem specialising in AR goods, products, and services.

The platform received €180,000 in funding from the Organisation of African, Caribbean, and Pacific (ACP) Group of States and the European Union under the Ignite Culture program. Implemented by the British Council and HEVA Fund in East Africa, this program aims to enhance the potential of the cultural and creative sector, contributing to the development of ACP countries.