Discover how immersive technologies like AR and VR are revolutionizing fan experiences and transforming media coverage in the world of sports.

The world of immersive experiences is evolving at breakneck speed, and at the heart of this revolution lies AI.

Apple has officially announced the release of Apple Vision Pro, a groundbreaking spatial computing device poised to transform the landscape of personal computing. Set to be available at all U.S. Apple Store locations and online from February 2, Vision Pro integrates seamlessly into users' daily lives, introducing a new era of immersive experiences. With its innovative visionOS, built on decades of engineering excellence from macOS, iOS, and iPadOS, Apple Vision Pro promises to deliver powerful spatial encounters that reframe how individuals work, collaborate, connect, relive memories, and enjoy entertainment.

In a groundbreaking collaboration, Upland, the metaverse platform known for its blockchain-based virtual property trading game, has joined forces with AI startup Kaedim, resulting in a remarkable 70% increase in 3D asset production speeds. This collaboration marks a significant evolution for Upland, originally conceived as a virtual property trading game that has expanded into a diverse ecosystem catering to entrepreneurs, content creators, and gamers alike.

In the ever-evolving world of virtual reality (VR), Meta, led by CEO Mark Zuckerberg, has been at the forefront of the quest to shape the future through the development of the metaverse. However, recent data suggests that despite Meta's significant investments, the VR market in the U.S. is facing challenges.

Chinese AR company, Xreal, has unveiled its latest-generation AR glasses, the Xreal Air 2 and Xreal Air 2 Pro, offering lightweight and user-friendly options for consumers.

The "Chronos" augmented reality app, supported by Greece's Culture Ministry, transports visitors to the Acropolis back in time.

Legoland's parent company, Merlin Entertainments, is stepping into the augmented reality gaming arena with a twist, incorporating popular TV shows like Paw Patrol and Squid Game into interactive gaming rooms at selected venues.