Discover how immersive technologies like AR and VR are revolutionizing fan experiences and transforming media coverage in the world of sports.

The world of immersive experiences is evolving at breakneck speed, and at the heart of this revolution lies AI.

OOH is a significant player in the media mix, with a 23% increase in revenues year on year in Q1, and is really effective at delivering a +24% core increase to advertisers acquisition, profit and market share.

Aircards, a leading global production studio specializing in immersive storytelling partnered with Bandit Wines to unveil the world's first AR Connected Pack experience utilizing Snap's latest web-based Augmented Reality framework, Camera Kit.

In a significant blow to Google's hardware division, the company has confirmed layoffs affecting hundreds of workers, particularly within its augmented reality (AR) segment. Alongside this development, notable figures from Fitbit, including co-founders James Park and Eric Friedman, are reportedly departing.

Apple has officially announced the release of Apple Vision Pro, a groundbreaking spatial computing device poised to transform the landscape of personal computing. Set to be available at all U.S. Apple Store locations and online from February 2, Vision Pro integrates seamlessly into users' daily lives, introducing a new era of immersive experiences. With its innovative visionOS, built on decades of engineering excellence from macOS, iOS, and iPadOS, Apple Vision Pro promises to deliver powerful spatial encounters that reframe how individuals work, collaborate, connect, relive memories, and enjoy entertainment.

In a groundbreaking collaboration, Upland, the metaverse platform known for its blockchain-based virtual property trading game, has joined forces with AI startup Kaedim, resulting in a remarkable 70% increase in 3D asset production speeds. This collaboration marks a significant evolution for Upland, originally conceived as a virtual property trading game that has expanded into a diverse ecosystem catering to entrepreneurs, content creators, and gamers alike.

In the ever-evolving world of virtual reality (VR), Meta, led by CEO Mark Zuckerberg, has been at the forefront of the quest to shape the future through the development of the metaverse. However, recent data suggests that despite Meta's significant investments, the VR market in the U.S. is facing challenges.