Description
Automatic initialization is the instant processing of the real-world environment in order to automatically place virtual elements onto that image seamlessly. This includes reading objects and the orientation of those things, people and places, to accurately scale the Augmented Reality experience into it.
Automatic initialization is key to engaging users with the instant gratification of virtual imagery appearing quickly and conveniently. When the user points their phone at a target, automatic initialization detects all the various elements in this image in an instant to launch the Augmented Reality experience.
The technology’s speed has many benefits. Any lack of a barrier of entry, including slow loading times, will increase access and lead to higher user engagement.
One Augmented Reality experience that necessitates Automatic Initialization is the “try-on” method of AR. Let’s take a sunglasses company wanting to allow customers to virtually try on their products. For a customer to find this experience worth doing, convenience is key. Once they enter selfie mode looking at their own face, the sunglasses need to instantly appear over their eyes. For this to happen, all the varying conditions including shape of the head and lighting must be analyzed in an instant. This way, the sunglasses will efficiently and quickly fit on that individual’s face as if they were actually trying on physical sunglasses.
When designing AR experience, data and generic mockups are compiled to adapt to all conceivable variations. This way the results of the instant analysis of the data provided in the image will automatically initialize the virtual elements and adjust to changes in this environment.