On October 24th, 2022, fans watching Monday Night Football were treated to an augmented reality event promoting a product, the first of its kind.

In major Web-based XR news, Niantic has brought its visual positioning system (VPS) to the 8th Wall platform with Lightship VPS for Web.

The Cannes Lions festival has been championing creative excellence since 1954, with a goal of providing a global destination and a definitive benchmark for creativity that drives progress. The 2022 five-day International Festival of Creativity took place June 20-24 and was the largest gathering in the creative marketing community.

Aircards creates the NICEverse, a highly innovative WebXR gaming platform for NICE, a leading global software company. Created as an employee engagement platform, the NICEverse enabled NICE employees to login securely and compete in a variety of Web-based Mixed Reality mini-game experiences, competing to win an amazing family trip to Disneyland.

Blizzard Entertainment has launched an exciting new WebXR portal experience to promote the upcoming mobile game launch for Diablo Immortal™. 

BT has recently launched a new and exciting, immersive augmented reality experience to attract applicants to the company’s tech roles. 

Joel Zimmerman, more commonly known as Deadmau5, and Richie Hawtin have joined forces with a team of game developers and technologists to create a brand new game: PIXELYNX.

Developers can now build WebAR experiences that automatically adapt to smartphones, tablets, computers and AR and VR headsets