AR has been significantly growing in popularity, ever since the summer of Pokémon Go, when experts predicted the widespread adoption of AR. Since then, the technology has been steadily growing as a force in media. AR technology has been moulded and adapted to fit the needs of different industries, and with the flexibility of this innovative technology and the endless use cases available the adoption of AR is set to be pushed forward in a major way. 

The anticipated enormous growth of AR and MR applications and devices in consumer markets and enterprises, have raised several questions regarding the potential threats associated with the business and user privacy and security. 

These business AR trends will transform workplaces and industries in the next few years.

COVID-19 is accelerating digital transformation as businesses need solutions to reduce complexity while simultaneously optimising a distributed workforce. 

AR is still a relatively new technology to many, but understanding what it is and how it works can provide an insight into how AR can enhance the world around us. We’ve compiled a list of top rated AR books that will help broaden your knowledge on the immersive world of AR.

Apple is pulling augmented reality glasses out of futuristic cinema and into present-day reality. Soon, we can all feel like Tony Stark with his high-fashion AR sunglasses that show messages, notifications, and more. Instead of Stark Industries, however, the real-world tech equivalent, Apple, is developing the crazy cool eyewear. Thankfully, Apple departs from a Stark Industry comparison when it comes to weapons. Instead, Apple "arms" people with the most technologically advanced, useful, and just plain fun devices.

TikTok is the new kid on the block of social media but has quickly been noticed by the popular kids like Instagram and Snapchat. And, with over 800 million users worldwide, it’s clear this new kid isn’t moving any time soon. Despite its skyrocketing popularity, TikTok hasn’t posed a significant threat to the other social media mainstays. But that’s about to change.

The potential of augmented reality (AR) and its benefit to society is becoming more apparent day by day. Most recently, its function as a communication and entertainment tool has taken a huge leap forward during quarantine as more people turned to the use of AR filters and lenses on mobile devices to stay connected in a remote environment.