One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range. 

BMW’s Art Cars are world famous, even for those who aren’t fans of the brand. BMW has collaborated with various artists to create stunning works of art since 1975 including Andy Warhol, Alexander Cabot, and even as recently as Futura 2000. However, they typically only paint one-offs that don’t go on sale, so seeing one in person is next to impossible, until now.

Edinburgh’s Royal Botanic Garden is co-hosting an augmented reality exhibition which is being held in six different countries across the globe simultaneously.

As Samsung continues to roll out it’s contactless offering, the company has developed augmented reality demos for consumers to experience the product virtually in their homes, check product dimensions and make an informed decision.

Last month during France TV’s broadcast of the Coupe de France final, Pixotope delivered 3D augmented reality recreations of Paris and Monaco. 

Arvizio has announced this week the ability to incorporate drone and UAV mapped 3D models and point clouds into multi-user, multi-location augmented reality collaborative sessions using their immerse 3D solution. 

Developer Matt Bierner has created the WarpAR free iOS app, which allows users to experiment with Photoshop-like liquify tools to dynamically modify the world through augmented reality. The WarpAR app is more than just a cool tech demo, it gives us an insight into what the world may look like as technology blends with the real world. 

Microsoft has recently released a new mixed reality platform which enables users to attend events and meetings remotely by appearing as a hologram.