The Northampton Borough Council has launched an augmented reality app for residents, which allows them to explore their town through an interactive and immersive experience.

HBO has recently collaborated with Verizon Media on a campaign to engage consumers and promote the second season of the fantasy series, ‘His Dark Materials’, which launched November 16 by utilising Augmented Reality advertising to reach a wider audience and create an immersive experience for consumers. 

The 2020 Drum Experience Awards winners were revealed last night during the virtual ceremony, held on Thursday 3 December. 

Premium car makers, Audi utilise Augmented Reality to arrange complex logistics processes by showcasing digital presentations in 3D holograms which are displayed in their actual environment, assisting the planners to effectively evaluate the process. Consequently, prototypes of machinery and equipment are no longer necessary, saving cost and helping the environment. 

The UCCA Centre For Contemporary Art, based in Chaoyang China, has unveiled an innovative art exhibition, dedicated to Augmented Reality, which has been called “Mirage: Contemporary Art in Augmented Reality.” 

National Geographic has developed a new Augmented Reality experience on Instagram, which allows users to place real life sized dinosaurs in their own home. 

As we enter a new era of technology, the everyday shopping experience is undergoing a rapid transformation. With COVID-19 disrupting real-world shopping, businesses large and small have seen the pressure to adapt and grow online, and ensure the best online shopping experience possible.

The Christmas holidays are approaching, and what says “It’s Christmas!” more than Coca-Cola’s iconic red truck coming into town. However, this year looks very different from previous years due to the pandemic and with events cancelling and social distancing rules in place, the Coke Caravan has been cancelled this year.