Drinks brand Desperados has partnered with eight talented emerging artists to help create the company’s latest campaign which aims to give a platform to new talent. The final works of art created by the group will appear throughout its digital advertising campaigns as well as an augmented reality out of home experience which is set to launch later this year.

Canada’s largest brewer Labatt, has developed an augmented reality experience with the NHL.

Facebook CEO, Mark Zuckerberg made an appearance on ‘The Good Time Show,’ a talk show on the invite-only Clubhouse app. Zuckerberg revealed information about Facebook’s progress in augmented reality and virtual reality.

Energy drink giants Red Bull, have launched the ‘Discover Your Wiiings’ app, made up of a series of augmented reality games which feature five Red Bull athletes.

A Scottish gin company has become the first in the UK to develop an entire augmented reality experience for their six main bottles. 

The Sundance Film Festival is an annual film festival organised by the Sundance Institute. The event takes place each January in Park City, Utah, Salt Lake City, and at the Sundance Resort, and is the largest independent film festival in the United States. The Festival’s 2021 New Frontier showcase is in full swing and due to the pandemic, the organisers have created a plethora of genre-defying entertainment available via a custom-built social platform composed of a virtual gallery, cinema house and lounge area. The virtual gallery features 14 immersive displays, one of which is an augmented reality documentary short film, named Fortune!

Back in April 2020, Denmark born toy company LEGO made a deal with Universal Music Group to develop a new interactive way of inspiring the next generation of fans and creative visionaries. The deal would center around the development of a new suite of LEGO products, set to launch in 2021, but further details remained anonymous. 

Ariel AI, a British artificial intelligence start-up which focuses on augmented reality, has been acquired by Snap, the parent company of Snapchat.