Amazon Prime Video is giving fans of its dark superhero series The Boys, an opportunity to be part of the team and blast away villains with the laser beam eyes of a baby in its new AR game app.

Facebook has partnered with Warner Music to create an Augmented Reality effect prior to the launch of David Guetta and Sia’s new single, Let’s Love. 

While most fans can’t get to a game at the moment, the Australian Football League (AFL) have deployed augmented reality into the Official AFL Live App to create an innovative way to both enhance the app and provide an interactive experience for their fans to enjoy. 

The most trusted provider of environmental, health, and safety (EHS) management software, Cority, has recently announced a partnership with Interaptix, provider of augmented reality solutions for the industrial workforce, to strengthen worker safety by providing real-time, contextually relevant health, safety, and environmental information to enable rapid and effective decision-making to reduce risk.

Pokémon GO creators Niantic, are being sued by NantWorks, who are claiming that the gaming studio has infringed upon a number of its augmented reality patents. The lawsuit has come as a blow after what has been a record breaking year for the game creators as despite the COVID-10 pandemic limiting players from going outside, Niantic made a number of significant changes to Pokémon GO to ensure that players could still access all of its features.

Burger King are no strangers when it comes to innovative advertising campaigns which bring together audiences from all over the world. Their latest campaign features the brand’s mascot as well as the renowned rapper Lil Yachty, who together took over the MTV Video Music Awards (VMAs) last week, in an AR appearance. 

Ultimate VR/AR productivity tool lets you connect to the tools you already know and love, improves real time editing and note taking

Google has recently announced the release of the ‘Instant Motion Tracking’ solution in MediaPipe, which is built upon the MediaPipe Box Tracking solution previously released. The recent upgrade to the Instant Motion Tracking, now allows users to place virtual 2D and 3D content on static or moving surfaces, which seamlessly interacts with the real world.