AR has been significantly growing in popularity, ever since the summer of Pokémon Go, when experts predicted the widespread adoption of AR. Since then, the technology has been steadily growing as a force in media. AR technology has been moulded and adapted to fit the needs of different industries, and with the flexibility of this innovative technology and the endless use cases available the adoption of AR is set to be pushed forward in a major way. 

TeamViewer, a provider of secure remote connectivity solutions, has signed a definitive contract to acquire Ubimax, a provider of wearable computing and AR solutions for frontline workers. TeamViewer hopes that with this acquisition, they can significantly expand their AR and Internet of Things (IoT) and provide industry-specific solutions for enterprise customers.

Snoop Dogg gets his own AR wine - Snoop Cali Red.

Universal Everything has launched Super You, a free augmented reality app for iOS and iPadOS.

These business AR trends will transform workplaces and industries in the next few years.

Gucci have released a new AR tool on Snapchat which allows users to virtually try on Gucci shoes in the app.

COVID-19 is accelerating digital transformation as businesses need solutions to reduce complexity while simultaneously optimising a distributed workforce. 

AR is still a relatively new technology to many, but understanding what it is and how it works can provide an insight into how AR can enhance the world around us. We’ve compiled a list of top rated AR books that will help broaden your knowledge on the immersive world of AR.