Detroit has launched its first augmented reality art festival which began earlier this week, which is due to run throughout the summer.

Hotter Shoes has recently launched a new shopping app, which allows users to virtually try on new shoes from the comfort of their own homes with the help of augmented reality technology.

Vodafone Spain has announced that as of June 1, its customers will be able to purchase the new Nreal Light augmented reality glasses.

Dispelix and OQmented has formed a strategic partnership for the development and commercialisation of Dispelix LBS waveguides and OQmented LBS MEMS solutions. The partnership’s initial focus is to jointly develop high performance laser beam scanning solutions for Augmented Reality applications.

Zoom has recently added augmented reality facial effects to their platform which the company has called Studio Effects.

Leaders in augmented reality Snap, have stepped outside of AR applications for smartphones and are now developing augmented reality glasses, beating to market a rumoured product from Apple.

A new augmented reality matchday app uses the latest in AR technology to enable Arsenal fans to bring players into their homes. The innovative concept leverages Sportsbet.io’s matchday rights with the Gunners digitally, recreating the magic of matchday at home. 

Creators of Pokemon GO, Niantic, have developed a new world-scanning AR-enabled platform, Lightship. The platform is now being opened up to invited partners in the form of a private beta which the company plans to open to a broader audience later this year.