AR has been significantly growing in popularity, ever since the summer of Pokémon Go, when experts predicted the widespread adoption of AR. Since then, the technology has been steadily growing as a force in media. AR technology has been moulded and adapted to fit the needs of different industries, and with the flexibility of this innovative technology and the endless use cases available the adoption of AR is set to be pushed forward in a major way. 

Augmented Reality (AR) is one of the largest growing marketing trends and now, thanks to Brock University in Canada, future marketing specialists can begin their career specialising in the innovative technology on the university’s new AR marketing course. The St. Catherine's University in Ontario, has recently enlisted professor Joachim Scholz, a marketing expert who has spent the last six years researching and lecturing AR at the California Polytechnic State University.

Snoop Dogg gets his own AR wine - Snoop Cali Red.

These business AR trends will transform workplaces and industries in the next few years.

Gucci have released a new AR tool on Snapchat which allows users to virtually try on Gucci shoes in the app.

COVID-19 is accelerating digital transformation as businesses need solutions to reduce complexity while simultaneously optimising a distributed workforce. 

Google’s 3D ad format called Swirl meshes programmatic advertising with next-generation content.

Have you ever seen a chair float across the living room? Placed an imaginary carpet on your floor? Seen your entire dream room through the screen of a tablet or phone?Now through the new and innovative AR technology, a whole room can be imagined into existence without moving a single piece of furniture. Through AR, an object can be projected onto screen via a camera or video, giving a live demonstration of what the furniture looks like and how it fits in a room.