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Astonishing Research Shows That AR Advertising Is Loved By Consumers

Ericsson Emodo unveils ground-breaking results from their most recent primary survey research study which dived into understanding 5G phone owners and their experience with 5G as well as explore the potential for AR advertising. Leading WebAR agency Aircards, assisted with the research, providing 4 different Web-based Augmented Reality experiences for survey respondents to interact with.
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Hyundai Unveil New IONIQ 5 Electric Vehicle Featuring Augmented Reality HUD

Hyundai, has this week unveiled its all new IONIQ 5 electric crossover utility vehicle (CUV) with a targeted driving range of 300 miles, and for the first time in a Hyundai, the IONIQ 5 features a Head-Up Display with augmented reality mode.
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Cyber Intrusion Augmented-Reality Software Wins Patent

Cybersecurity consulting firm, Ingalls Information Security has recently been awarded a U.S. patent for it’s Viewpoint™software.
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HTC Unveils New Vive Pro 2 VR Headset

HTC has recently unveiled the Vive Pro 2, a new and updated version of the company’s high end virtual reality headset, which now feature a host of small but powerful improvements.
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First Spinal Surgery with Augmented Reality Headset Takes Place

The Nevada Spine Clinic in partnership with Dr. Poelstra and his practice has recently completed the first posterior lumbar fusion procedure on a patient using a combination of Medtronic’s Mazor X robotic platform integrated with Augmedics’ newly FDA-approved xvision.
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Augmented Reality Art Gallery Trail Opens In London

Last week, Actor and presenter Stephen Mangan unveiled an innovative new art gallery of the future. A collective of the West End’s leading institutions teamed up to display their masterpieces outdoors by utilising augmented reality technology. 
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Apple Invest $410 Million into Optical Manufacturer II-VI

With Apple potentially unveiling its secretive augmented reality headset later this year with plans to launch the device next year, the company has made a strategic investment to enhance the efficiency of its supply chain.
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Holoride Win €10 Million Funding to Create Immersive In Vehicle VR Experiences

The Audi co-founded startup Holoride is developing systems to bring immersive AR and VR into everyday car travel. The company has recently announced that it has raised a €10 million Series A investment round.