Gucci have released a new AR tool on Snapchat which allows users to virtually try on Gucci shoes in the app.

Snapchat announce new partners, Siwalu Software, to launch their AI-powered animal recognition technology within the popular social media app.

The potential of augmented reality (AR) and its benefit to society is becoming more apparent day by day. Most recently, its function as a communication and entertainment tool has taken a huge leap forward during quarantine as more people turned to the use of AR filters and lenses on mobile devices to stay connected in a remote environment.