AR technology will allow Gucci to showcase their latest models of watches to lovers of the luxury fashion brand and create an engaging experience for viewers and an opportunity to interact and virtually try on the beautiful watches. 

Ralph Lauren and Snap Inc. announced this week that they have joined forces on a long-term global partnership. The aim of the partnership is to break down barriers within the digital fashion landscape. The collaboration showcases virtual AR apparel inspired by real Ralph Lauren looks, which are shoppable styles to match your personal Bitmoji direct through Ralph Lauren retail, as well as innovative camera technology collaborations. 

AR has been significantly growing in popularity, ever since the summer of Pokémon Go, when experts predicted the widespread adoption of AR. Since then, the technology has been steadily growing as a force in media. AR technology has been moulded and adapted to fit the needs of different industries, and with the flexibility of this innovative technology and the endless use cases available the adoption of AR is set to be pushed forward in a major way. 

Universal Everything has launched Super You, a free augmented reality app for iOS and iPadOS.

These business AR trends will transform workplaces and industries in the next few years.

Gucci have released a new AR tool on Snapchat which allows users to virtually try on Gucci shoes in the app.

Pinterest have embedded a new AR ‘Try On’ option into their platform which allows the user to open their smart camera and try on the cosmetics with a face filter. 

As both smart glasses and WebAR become more mainstream, so will a new and exciting form of e-commerce and retail where there won’t just be an alternative to trying on, but a fully interactive and immersive experience.