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ar.rocks Editor

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Shopify Acquires Primer For Augmented Reality Home Design Tools

Shopify, the e-commerce platform has recently acquired Primer, an augmented reality app which allows users to see the results of a home improvement project before getting their hands dirty.
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Apple’s Augmented Reality Headset Could Potentially Launch In 2Q22 And May Cost $1,000

It's been speculated that Apple’s augmented reality headset could launch as soon as the second quarter of 2022, according to one analyst.
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Nextech AR Partner With Microsoft To Bring Augmented Reality To University Classrooms

Nextech AR Solutions has recently launched EdTechX, to assist university students receive a rich and engaging learning experience.
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Astonishing Research Shows That AR Advertising Is Loved By Consumers

Ericsson Emodo unveils ground-breaking results from their most recent primary survey research study which dived into understanding 5G phone owners and their experience with 5G as well as explore the potential for AR advertising. Leading WebAR agency Aircards, assisted with the research, providing 4 different Web-based Augmented Reality experiences for survey respondents to interact with.
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Facebook Announce New AR Effects For Video Calls

Due to the COVID-19 pandemic, video calling has become essential in the way we work, socialise and learn. However, as the pandemic continues, many are suffering with what has been referred to as “Zoom fatigue.”
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Detroit Augmented Reality Art Festival Launches For The Summer

Detroit has launched its first augmented reality art festival which began earlier this week, which is due to run throughout the summer.
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Hotter Launches Augmented Reality Shoe Fitting App

Hotter Shoes has recently launched a new shopping app, which allows users to virtually try on new shoes from the comfort of their own homes with the help of augmented reality technology.
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Yondr and Aircards Develop WebAR Space Portal Experience

Immersive media agency, Yondr, has collaborated with the leading web-based augmented reality agency Aircards to develop and deploy a WebAR experience for its client, an international consultancy player.