With Apple potentially unveiling its secretive augmented reality headset later this year with plans to launch the device next year, the company has made a strategic investment to enhance the efficiency of its supply chain.

Arvizio has announced this week the ability to incorporate drone and UAV mapped 3D models and point clouds into multi-user, multi-location augmented reality collaborative sessions using their immerse 3D solution. 

The Audi co-founded startup Holoride is developing systems to bring immersive AR and VR into everyday car travel. The company has recently announced that it has raised a €10 million Series A investment round.

8th Wall WebAR projects are about to get even more extraordinary. With Release 16, 8th Wall’s powerful AR Engine has received its biggest upgrade resulting in a 50% improvement in accuracy of our SLAM system and increased frame rate of up to 70% on some devices, more precise Image Targets, and smoother video recording. 

Google Search’s view in augmented reality feature has brought animals and landmarks from around the world directly into users' homes. Now, the company is bringing classic characters from TV shows, anime and games including Pac-Man and Hello Kitty to life with augmented reality in Google Search. 

Earlier this week, Amazon released a blog post confirming the company has opened a new hair salon in East London to showcase augmented reality and “point and learn” marketing technology, which allows customers to point their phones at a product to get more information.

IT solutions supplier and software developers NNTC, have recently announced a new partnership with Saiber Innovation Technologies (Saibertech), a maritime, ports and logistics consultancy, to provide a range of unique technological solutions for ports.

The company’s Heads-Up technology enables an operator, wearing AR Glasses, to visualise where all the drones in the swarm are and display their health status and other essential information.