The mystery surrounding Apple's involvement in the automotive industry continues, with speculation ranging from intense car development to complete project abandonment. What's certain is that Apple has been delving into car tech, from the widely used CarPlay to newer, more innovative concepts. Recently, an intriguing patent related to augmented reality (AR) windshield technology was filed with the U.S. Patent and Trademark Office (USPTO).

Revolutionary XRAI Glass, equipped with artificial intelligence (AI), is set to transform the lives of deaf individuals by enabling them to witness and even rewind conversations in real time. This cutting-edge technology leverages the synergy of augmented reality (AR) glasses and a smartphone app, all powered by advanced AI software.

In a groundbreaking move, the historical Georgia farmstead that once belonged to renowned 20th-century southern Gothic author Flannery O’Connor is teaming up with tech innovator ARtGlass to introduce captivating augmented reality (AR) walking tours for visitors. This National Historic Landmark, now owned by Georgia College & State University (GCSU), served as the creative haven where O’Connor crafted much of her literary legacy.

In a historic feat, a team of doctors at Jerusalem's Shaare Zedek Medical Center has accomplished an unprecedented fusion of cutting-edge technology in a complex spinal operation. Dr. Cezar J. Mizrahi, a highly skilled spine neurosurgeon, led this pioneering effort by leveraging innovative augmented reality (AR) and robotic advancements to address a challenging case.

‘The Butterfly Trail’ allows visitors to release magical, digital butterflies from their chrysalises and hold them in their hand

Today, Warba Bank announced the launch of an innovative Augmented Reality experience, Warba World.

New footage from an immersive experience from Disneyland Paris recently emerged, showcasing their innovative use of Web-based AR/VR technologies to engage their audience.

Unilever owned brand Clear recently teamed up with global football content and media business, Footballco, Aircards and Mindshare to create an awesome experience for football fans. They captured history-making moments at the world's most watched football events, celebrating 22 moments of football brilliance that make up the 'Shirt of Firsts' jersey for the World Cup.