Google, Apple, and Meta have secured the green light from US regulators to tap into a spectrum band, marking a significant move toward the emergence of new mobile virtual and augmented reality (VR and AR) devices.

John Riccitiello has stepped down as CEO of Unity, a game development tool, following a contentious pricing change that irked gamers and developers.

Snap is pulling the plug on its AR for Enterprise Services (ARES) unit after just six months. Snap's CEO, Evan Spiegel, explained the move to employees, citing a few reasons.

Oklahoma City University (OCU) has joined forces with Apple to usher in a new era of education for Native American Tribes in Oklahoma, focusing on Augmented Reality (AR) and other cutting-edge teaching techniques.

Using AR technology in pilot training could help Air Forces worldwide deal with the ongoing challenge of recruiting fighter pilots. This innovation can reduce training costs and time, addressing critical shortages in the industry.

The mystery surrounding Apple's involvement in the automotive industry continues, with speculation ranging from intense car development to complete project abandonment. What's certain is that Apple has been delving into car tech, from the widely used CarPlay to newer, more innovative concepts. Recently, an intriguing patent related to augmented reality (AR) windshield technology was filed with the U.S. Patent and Trademark Office (USPTO).

In a historic feat, a team of doctors at Jerusalem's Shaare Zedek Medical Center has accomplished an unprecedented fusion of cutting-edge technology in a complex spinal operation. Dr. Cezar J. Mizrahi, a highly skilled spine neurosurgeon, led this pioneering effort by leveraging innovative augmented reality (AR) and robotic advancements to address a challenging case.

In a groundbreaking move, the historical Georgia farmstead that once belonged to renowned 20th-century southern Gothic author Flannery O’Connor is teaming up with tech innovator ARtGlass to introduce captivating augmented reality (AR) walking tours for visitors. This National Historic Landmark, now owned by Georgia College & State University (GCSU), served as the creative haven where O’Connor crafted much of her literary legacy.