In a historic feat, a team of doctors at Jerusalem's Shaare Zedek Medical Center has accomplished an unprecedented fusion of cutting-edge technology in a complex spinal operation. Dr. Cezar J. Mizrahi, a highly skilled spine neurosurgeon, led this pioneering effort by leveraging innovative augmented reality (AR) and robotic advancements to address a challenging case.

Today, Warba Bank announced the launch of an innovative Augmented Reality experience, Warba World.

Unilever owned brand Clear recently teamed up with global football content and media business, Footballco, Aircards and Mindshare to create an awesome experience for football fans. They captured history-making moments at the world's most watched football events, celebrating 22 moments of football brilliance that make up the 'Shirt of Firsts' jersey for the World Cup.

Niantic Labs recently announced that their revolutionary Lightship Visual Positioning System (VPS)will become compatible with Qualcomm’s XR developer platform, Snapdragon Spaces, in 2023.

Described as ‘the analytics platform purpose-built for the Metaverse’, Metalitix™ is a suite of data collection and visualization tools for XR and 3D experiences, packaged up into one of the most advanced Spatial Analytics tools ever built.

Using AR Shopping, retailers can upload their products on Snapchat as Lenses for users to “try on” - virtually, of course - before they buy them. The new feature has already found enormous success.

On October 24th, 2022, fans watching Monday Night Football were treated to an augmented reality event promoting a product, the first of its kind.

In major Web-based XR news, Niantic has brought its visual positioning system (VPS) to the 8th Wall platform with Lightship VPS for Web.