Estee Lauder has developed a Snapchat augmented reality experience that brings to life its new perfume packaging.

Chartered insurance broker Partners& has announced the release of its augmented reality portal. The portal provides private clients and businesses with access to a range of cyber security information.

Optus partnered with Yahoo Creative Studios to give thousands of footy fans the opportunity to show their support in an innovative new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend.

E-commerce site Etsy, a specialist in vintage and craft items, is experimenting in the digital domain with an interactive augmented reality show home populated entirely by curated products.

Electric/City is a new “cyberpunk” digital environment inspired by and celebrating the 25th anniversary of Pokémon that will allow shoppers to buy limited edition Charli Cohen garments

NASA has released its first digital, interactive graphic novel on Saturday in celebration of National Comic Book Day. “First Woman: NASA’s Promise for Humanity” imagines the story of Callie Rodriguez, the first woman to explore the Moon.

Coty, Inc. has announced a multi-channel agreement with beauty tech platform Perfect Corp. to embed augmented reality and artificial intelligence experiences into Coty’s beauty brands.

Facebook Inc has announced that the company will be investing $50 million to partner with organizations to responsibly build a ‘metaverse’ - a digital world where people can use different devices to move and communicate in a virtual world.