Electric/City is a new “cyberpunk” digital environment inspired by and celebrating the 25th anniversary of Pokémon that will allow shoppers to buy limited edition Charli Cohen garments

NASA has released its first digital, interactive graphic novel on Saturday in celebration of National Comic Book Day. “First Woman: NASA’s Promise for Humanity” imagines the story of Callie Rodriguez, the first woman to explore the Moon.

Coty, Inc. has announced a multi-channel agreement with beauty tech platform Perfect Corp. to embed augmented reality and artificial intelligence experiences into Coty’s beauty brands.

Facebook Inc has announced that the company will be investing $50 million to partner with organizations to responsibly build a ‘metaverse’ - a digital world where people can use different devices to move and communicate in a virtual world.

BrandStar Studios has completed a multi-million dollar upgrade to its studios, enabling the company to provide the latest and most advanced technologies in the production world, including virtual production, augmented reality, extended reality and mixed reality capabilities, all in real time.

Canada's largest communications company Bell, has recently announced a collaboration with TikTok Canada which enables TikTok users with Bell 5G to co-create with friends in real time. 

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.

An orthopaedic spine surgeon at The Ohio State University Wexner Medical Center is the first in Ohio to use an augmented reality guidance system during open and minimally invasive spine implant procedures.