8Talks: Teleporting Consumers - WebAR Portals as a Tool for Brand Engagement

th Wall has created 8Talks, a series of webinars which lets viewers gain insights into the massive opportunity of web-based augmented reality and showcase best practices and examples of in-market WebAR, that is driving value.

The upcoming webinar, held October 28, will feature Aircards, [nofollow]Anheuser-Busch InBev and [nofollow]8th Wall on a deep dive discussion on the Michelob Ultra Pure Gold WebAR portal campaign and a conversation on how AR is evolving the food and beverage industry.

Speakers will discuss how Augmented Reality can teleport users to another place, immersing them in a brand experience no matter where they are. And with the use of WebAR portals, this can be achieved with no app required.

Speakers include: 

Rachel Soble - Trade Experience Manager, Anheuser-Busch InBev

[nofollow]Anheuser-Busch InBev, more commonly known as AB InBev, is a multinational drink and brewing company based in Leuven, Belgium with regional headquarters around the globe. AB InBev, has approximately 630 beer brands in 150 countries including: Budweiser, Stella Artois and Michelob ULTRA. 

There are no shortcuts. The company believes in taking responsibility and owning the results. They’re constantly raising the bar and are never satisfied with “good enough.” AB InBev believes that together, they can achieve their Dream of a Better World.

Adin Gold - Head of AR, Aircards

Aircards, the Web AR-only Agency, is one of the market-leading providers of Web-based Augmented Reality experiences and one of the few select 8th Wall Premier Partners. Their impressive work includes high-profile launches with Kinder, Unilever, Dell Technologies, AB InBev and Hewlett Packard Enterprise.

Aircards provide an end-to-end Web AR service - from ideation to development and cloud-hosting and actively create additive technologies - most notably 4K-AR (4K streaming within a Web XR environment), and their Spatial Analytics feature for tracking user behaviour within a 3D scene. This hybrid approach between execution and R&D differentiates them from other Web AR agencies in the marketplace.

Tom Emrich - VP of Product, 8th Wall

[nofollow]8th Wall is an award winning cross-platform development solution for building Augmented Reality experiences that run on the mobile web and iOS/Android applications. The company believes that Augmented Reality is for everyone and is breaking down the barriers between the digital and physical as well as bridging the development gap between iOS and Android, so that anyone can experience the magic of AR, no matter what device they’re on.

8th Wall’s dream team of computer vision engineers, designers and tinkerers at the helm, care deeply about creating the tools for creative developers to make no-compromise immersive content for everyone to enjoy.

What To Expect

In this 8Talks webinar, viewers can expect to learn what are WebAR portals and how can brands and marketers use them to engage consumers? Take a deep dive into the insights and lessons learned from the Michelob Ultra Pure Gold WebAR portal experience as well as listen to discussions around how AR is evolving the food and beverage industry. 

The 8Talks presentation will take place on Oct 28, 2020 10:00 AM in Pacific Time (US and Canada).

Augmented Reality enthusiasts can register for a free ticket here. There are limited spaces for the presentation, so make sure to secure your space.