8th Wall Launches WebAR Curved Image Targets to Bottles, Cans, Cups and More

rand new, first-of-its-kind Curved Image Target Technology Enables WebAR Experiences on Cylindrical Objects With No App Required.

Award-winning augmented reality platform [nofollow]8th Wall, has announced today the launch of its new developer tool ‘Curved Image Targets’, making 8th Wall the first and only development platform with tools to create web-based augmented reality experiences that can interact with cylindrical and conical-shaped objects.

Previously, cylindrical objects have always been a challenge for image tracking frameworks, making for more clunky experiences with flat creative elements being tracked to curved items. The Curved Image Targets update from 8th Wall completely changes how brands can utilize augmented reality, which is especially useful for industries like FMCG and Food & Beverage. 

Curved Image Targets expands upon 8th Wall’s existing image target functionality, which was previously only designed for flat shapes. With this update, developers can build WebAR experiences using images wrapped around cylinder and cone-shaped objects such as bottles, cans and cups.

8th Wall, whose platform customers include industry giants such as Samsung, Heineken and Vodafone, created the new feature to meet the demand from consumer packaged goods brands looking to use augmented reality to engage their customers with their product packaging without the friction of downloading an app. Like all of 8th Wall’s AR capabilities, experiences created with Curved Image Targets require no app to download; users simply click a link or scan a QR code to immediately start the experience.

8th Wall has made developing with cylindrical and conical image targets simple with a target creation flow that doesn’t require object measurements, tools to immediately test targets without the need to print labels and ready-to-go components that use video and 3D to bring curved image targets to life. 

Developers can configure multiple target regions on the same product and can choose to combine flat and curved image targets to track the sides and the flat top and bottom of a cylindrical or conical target. They can also integrate external libraries and APIs such as analytics, real-time data feeds and other machine learning libraries within their experiences to create complex and meaningful Web AR projects.

8th Wall’s Curved Image Targets are now available to customers at [nofollow]www.8thwall.com. New users can sign up for a 14-day free trial of the 8th Wall platform. Existing users can simply log in to get started using the Curved Image Target project template or cloning one of many sample projects from the 8th Wall Project Library.