he Wokingham Borough Council, situated in the South of England has appointed a new Arts and Culture Officer, who has created an innovative strategy to boost the arts. The Council partnered with Volume to develop an AR app named ‘Wocca’, named after a Sxaon chieftain who owned lands around the Wokingham area, which aims to celebrate all aspects of the borough’s rich cultural life and be the go to place for all things arts and culture, encouraging residents to discover local events, venues and activities.
The app features a fun interactive AR treasure hunt called Wocca Explorers, aimed at younger families to get children and families out exploring the borough and learning more about the area. Users of the app can also take part by solving puzzles and playing mini games to earn rewards around the borough, while learning about the history, culture and people of Wokingham; and once social distancing rules have relaxed, the app aims to bring together book clubs, events and more, all from a single app.
Wokingham Borough Council’s executive member for environment and leisure, Cllr Parry Batth, trialed the new Wocca app and is looking forward to residents downloading and using the app on their smartphone devices.
Batth stated:
“There is a huge range of arts and cultural activity across the borough… Wocca will be a great benefit to our artistic community, which will be able to promote what they have on offer, as well as to all residents.”
Volume stated that its approach to Wokingham Borough Council’s brief was to build an app that consolidates information about all the events, places to visit and things to do in one place.
CEO of Volume, Chris Sykes said:
“Creating a hub for arts and culture in the Wokingham Borough was an initiative before the pandemic and subsequent travel restrictions.Today, the Wocca app couldn’t be more timely. The ability to explore and know more of what’s around in your local area helps people and families to experience many hidden gems near to home. I’m delighted WBC is promoting local artists, clubs and businesses that would previously not be found.”
Image Source: Wokingham.Today
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