ugmented Reality has found a new role in the hobbies and collectables market as technology toy developer AR Discs have created a new partnership with Universal DreamWorks.
Universal DreamWorks characters from favourite film franchises such as Shrek, Kung Fu Panda, Madagascar and more are amongst the first to be added to the tech-collectable toys thanks to a global licensing partnership with NBC that sees AR Discs launch into the market.
AR Discs have created a series of collectable discs, which use augmented reality to bring the characters to life via the corresponding app. To activate the experience, users can simply hover their smartdevice over the selected disc and the character will come to life in high definition content. The latest launch which includes augmented reality bridges the gap between the digital and the physical world of toys.
AR Discs can be collected in an album and traded with friends. Each AR Disc has an image of a DreamWorks character and features embedded augmented reality content which comes to life through the free app. Interlocking discs can also be used to create 3D models.
Director at AR Discs Ltd, William Byron, stated:
“We are very excited to launch AR Discs and be part of the new generation of toys that bridge the gap between virtual and physical play.”
Byron continued:
“Kids are seeking more of an experience from their collectibles today. By creating engaging content that users can experience through the app, we’re breaking the mould whilst respecting and encouraging traditional hands-on-play.”
Launching with the DreamWorks license this November, AR Discs Ltd will be following up with more licensed products in 2021 with partnerships with the Royal Air Force and Nickelodeon already in place. There are 80 DreamWorks AR Discs to collect, including two gold limited editions. AR Discs are sold in a Starter Pack containing a colourful Collector Folder and two Discs and Single Packs, are suitable for ages six and upwards.
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