T&T has collaborated with the Chicago Bulls and Nexus Studios to create a new fan experience within the Chicago Bulls app, which enables fans to view immersive 3D statistics during Chicago Bulls’ games.
The AT&T StatZone allows Bulls fans to see team and player stats of both current and past games in a customised augmented reality display on their smart device. Additionally, fans are able to send and share clips of their favourite stats highlights and milestone celebrations from the game to their friends, family and on social media.
5G Product and Innovation of Postpaid Wireless Products, at AT&T, Jay Cary stated:
“You can always count on AT&T to provide next-level fan experiences for customers watching their favourite sports teams at home,”
Cary continued:
“That’s why we’ve teamed up with Chicago Bulls and Nexus Studios to push the envelope and introduce the AT&T StatsZone experience.”
AT&T is continuing to work with the Chicago Bulls to develop new 5G fan-focused interactive experiences to sports. Now more than ever, 5G and augmented reality technology is playing a bigger role in sports. And so, AT&T are working on innovative ways to not only watch the sports they love but participate in immersive ways as well.
5G allows faster download of interactive data which creates more opportunity to deliver creative new ways users can tap into more of what they love.
Chicago Bulls Senior Director of Digital, Dan Moriarty said:
“The Bulls are always looking for new ways to create legendary fan experiences and it’s been fantastic partnering with AT&T and Nexus Studios on bringing StatsZone to life within our app,”
Moriarty concluded by stating:
“With the United Center not currently hosting fans, we’ve been focused on building at-home experiences around gamedays, and StatsZone is a really innovative use of AR technology to bring our fans closer to the action and provide them with cool personalized content around the players and stats that they care most about. We can’t wait to get this feature into the hands of our fans.”
AT&T StatsZone gives fans a powerful tool to connect with the game. Fans are able to edit, arrange and customise their stats at any time during the live game and after, and can check stats for Bulls games for the past 5 years.
The app will also feature augmented reality animations of celebrations and game stats. AT&T 5G Innovation will continue to develop potential future iterations which could include giving fans the ability to link to their fantasy team manager.
Head of Interactive Arts & XR at Nexus Studios, Luke Ritchie commented:
“5G enhanced technology is transforming the way we experience sports at-home and in-stadium… AT&T StatsZone is an exciting new product that enhances the live game by giving fans access to real-time stats that personally interest them. It’s great to continue pushing the potential of new technologies with visionary partners like AT&T to bring cutting-edge experiences to the fans.”
AT&T introduced 5G services at the United Center in 2020 during NBA All-Star Weekend, including the AT&T 5G Courtside Cam that helped power the broadcast of the AT&T Slam Dunk Contest. Now, AT&T StatsZone is introducing the first innovative feature within the Chicago Bulls apps. Later this year, AT&T will add photo and video captures with their favourite players, both on their device and via 5G in the venue.
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