he National Memorial Arboretum, a 150-acre garden and woodland site near Lichfield and Tamworth, Staffordshire, has just launched a new augmented reality experience, ARboretum, for the Easter school holidays through to June.
The augmented reality experience can be accessed by downloading a free app for iOS or android smartphones, which allows users to interact with a cast of colourful characters as they discover memorials connected with the emergency services and other organisations that have been involved in the pandemic response.
The trio of new characters Blu, Kit and Sam, were inspired by designs created by a young artist. The characters help users on their journey and facilitate a series of fun activities designed to allow users to learn about Remembrance, teamwork, reflection and bring the stories behind the Arboretum to life.
At eight locations around the Arboretum, an augmented reality character appears to assist with the delivery of an activity and help users to learn about the organisations that have been working in the community and throughout the country during the pandemic.
The augmented reality experience was developed as part of the new programme of activities to celebrate ‘Our Everyday Heroes’ working in the emergency services and other organisations.
Head of Participation and Learning at the National Memorial Arboretum, Chris Ansell, stated:
“Our new free family activity uses augmented reality technology to provide a fun, interactive experience that helps them engage with incredible stories of service and sacrifice. Our Everyday Heroes in the NHS, emergency services, Armed Forces and countless other organisations have been essential to the UK’s pandemic response, with many individuals putting their lives at risk in the service of others.”
The augmented reality ARboretum app is available for download for free from the Apple App Store and Google Play Store for users aged seven and over when accompanied by an adult and will be available until at least June 2021.
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