Nreal To Bring Its Augmented Reality Smart Glasses To The U.S. And Europe

ixed reality glasses company Nreal, have announced its plans to expand to the U.S. and Europe in Q2 of 2021. 

The company were inspired to expand its reach across the globe due to the growing appetite for augmented reality experiences and the Nreal Light’s popularity in Korea

The COVID-19 pandemic has forced the world into a ‘new norm’ which when combined with an appetite for a new mixed reality platform, has seen users finding comfort in reviving their pre-pandemic theater-going and face-to-face meetings through Nreal Light, the company said.

Originally, Nreal launched their augmented reality glasses in Korea, buyers were able to purchase them in a bundle with the LG Velvet and the Galaxy Note 20. Data collected suggests that the average user in Korea who owns the Nreal Light spends around 50 minutes a day using the mixed reality glasses.

CEO and Founder at Nreal, Chi Xu stated:

“Mixed Reality is emerging as a transformative technology that is already seeing high rates of engagement perspective and incrementally changing how we interact with our mobile devices, from watching films on a digital IMAX-size screen, or collaborating with colleagues from one’s bedroom,” 

As well as bringing the Nreal Light to the U.S. and Europe, the company has also announced a redesigned version, the Enterprise Edition, which is designed for industries including, retail, tourism, education and manufacturing to name a few. The Nreal Enterprise Edition includes a wrap-around halo like design and features gesture recognition and eye tracking technology to enhance the experience for the wearer. The company expects the Nreal Enterprise Edition to launch sometime in 2021. 

Additionally, the company states that it plans to launch new mixed reality apps for their Nreal glasses, including a weather app, a sports app, a basketball game and a massively multiplayer online role-playing game (MMORPG). Nreal is also working with third-party hardware developers to build Nreal Light compatible devices. The first product developed is called FinchRing, which is a mixed reality controller.