iantic, makers of the popular AR game Pokémon Go, recently announced the Niantic Planet-Scale AR Alliance which aims to bring together industry leaders and push the limits of AR experiences on 5G forward.
Niantic Planet-Scale AR Alliance launch members include Deutsche Telekom, EE, Globe Telecom, Orange, SK Telecom, SoftBank Corp., TELUS and Verizon.
Sharon Meadows, Director of Propositions, Consumer, EE: "As the UK’s no.1 5G network and the UK’s best network for seven years running, having the ability to provide compelling AR content that unleashes the power of what 5G has to offer – will help us to evolve our best in class offering. With Planet-Scale AR, we will work with Niantic to drive and showcase 5G AR innovation, and look forward to bringing exclusive world class AR experiences to our EE 5G customers."
The collective will make exclusive 5G-ready AR content, with the Niantic Real-World Platform, Niantic is working to make AR experiences mirror the real world and can be shared by tens of millions of users around the world.
In a recent press release, Niantic stated: “Industry collaboration is an important driver of consumer AR for the devices and networks of today–and those of tomorrow. We believe working together with a broad group of partners is the best way to develop and promote the adoption of consumer AR, while continuing to amaze Niantic explorers with great experiences. We’re excited to work with our launch members and progress future innovations together.”
The Niantic Planet-Scale AR Alliance is also welcoming wireless carriers, device manufacturers, and other mobile ecosystem companies from across the smartphone and AR wearables industry to join.
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