Preloaded Awarded £300,000 Contract From Ordnance Survey For The Development Of Augmented Reality Games

reat Britain’s national mapping agency, [nofollow]Ordnance Survey, has announced that it will be awarding [nofollow]Preloaded, a London based gaming studio, a £300,000 contract for the development for a variety of geolocated challenges, trails and special events, which utilise Augmented Reality technology to encourage the public to spend more time outside exploring. 

Ordnance Survey’s ‘GetOutside’ campaign aims to get everyone outdoors, and as part of the campaign the organisation has contracted Preloaded to create Augmented Reality games, intended to help people discover the best that being outdoors in Britain has to offer, as well as the benefits that outdoor activity can bring. 

The contract was announced at the start of the year for tender, with a total award value of £300,000 over a duration of three years. The Ordnance Survey received a total of nine tenders, with Preloaded emerging successful, and it comes as no surprise considering the company's experience in VR, AR location based experiences working with clients including the BBC, McDonald’s and Valeo.