n this weeks weekly round up of Augmented Reality news, we look at Chelsea Football Club’s new AR training app for their future stars of the club, a virtual nail colour ‘try-on’ collaboration between Sally Hansen and Snap Inc. as well as some insider insights, where we tell you the secrets of how to find your perfect new job in XR. All of this and more. Here's what happened, this week in AR.
Saturday: Gucci’s Innovative AR Timepiece Try On
Gucci have incorporated innovative AR technology into their marketing strategy to showcase Gucci timepieces, seamlessly combining the past with the contemporary, vintage with technology, and the real with the virtual. The AR experience allows Gucci customers to virtually ‘try on’ the G-Timeless automatic watch, with other timepieces joining the experience shortly.
Gucci is the first fashion brand to embed markerless watch AR technology on its App. The futuristic AR virtual try on allows shoppers to interact and explore how the Gucci watch will look on their wrist and really imagine what it's like to wear one, users can follow the click through links and directly purchase the watch of their choice through the app.
Read the full article: Gucci Create An Innovative AR Watch Try On
Sunday: Chelsea Football Club Create An AR Training App
Chelsea football Club have created an AR training app called Perfect Play to help the future stars of the club improve their skills.
The launch of Perfect Play is being considered as a solution to up the stakes of digitalised youth training. The app uses video tracking to map out a player's space and reviews precise data about their ability and performance. Additionally it offers a range of individual and team challenges for players.
Read the full article: Future Chelsea Football Stars Using New AR Training App
Monday: Online Art Gallery Create ‘View In A Room’ In WebAR
Online art gallery, Saatchi Art, has launched a WebAR ‘View In A Room’ feature for customers shopping on their mobile web browser. The new AR feature, which is part of Saatchi Art’s latest investment in mobile, allows shoppers of the site to visualise over a million works of art in their own home before they make the decision to purchase it online.
Read the full article: Saatchi Art Launches ‘View In A Room’ In WebAR
Tuesday: Artechouse AR Cocktails
An innovative digital art museum in Washington, D.C. Artechouse has collaborated with Colada Shop, Dolcezza, Maketto, and Thamee bars to create innovative and delicious AR cocktails. The interactive mocktails and cocktails named To-Go are packaged in a pouch with a QR code attached. Buyers of the drink can scan the code with their smartphones through the Artechouse’s AR app, which brings to life the drink’s packaging design and generates interactive floral graphics to view through the smartphone based on one of Artechouse’s current art displays.
Read the full article: Artechouse Create Augmented Reality To-Go Cocktails
Wednesday: AR App Aims To Promote Wokingham’s Cultural Scene
The Wokingham Borough Council has partnered with Volume to develop an AR app named ‘Wocca’, which aims to be the go to place for all things arts and culture and encourage residents to discover local events, venues and activities.
The app features an AR treasure hunt called Wocca Explorers which aims to get children and families out exploring the borough and learning more about the area.
Read the full article: AR App Aims To Promote Wokingham’s Cultural Scene
Thursday: 5 Platforms To Find Your Dream XR Job
The XR technology market is growing at a rapid rate, with projections for 2023 valuing it at over 18 billion U.S. dollars. Finding jobs in the XR industry as well as hiring for the role can be a difficult task even though there is a growing need for XR developers. ar.rocks has put together a list of 5 of the best platforms to find your perfect XR job.
Read the full article: 5 Platforms To Find Your Dream XR Job
Friday: New Nail Try-On Lens on Snapchat
Beauty brand Sally Hansen is paving the way of AR marketing in beauty by becoming the first brand to launch a sponsored virtual nail try-on Snapchat lens in the United States, utilising the SnapML technology that was unveiled at the Snap Partner Summit back in June.
Sally Hansen has experienced growth in the nail products department driven by younger consumers, even as the market broadly has seen major declines and the new AR try on will target a younger generation of Snapchat shoppers.
Read the full article: New Sally Hansen Nail Colour Try-On Lens on Snapchat
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