n this week's weekly round up of Augmented Reality news, we look at Kinder’s unique ‘Jump Into Africa’ Safari AR experience portal, 8th Wall’s new developer tool Curved Image Targets which create web-based augmented reality experiences that can interact with cylindrical and conical-shaped objects as well as ‘In The Spotlight’ which features WebAR agency Aircards, with their impressive Web-based augmented reality which was seen featured in the Samsung ‘Life Unstoppable’ event. All of this and more. Here's what happened, this week in AR.
Saturday: Kinder Create ‘Jump Into Africa’ Safari Experience In WebAR Portal In Tesco Stores
Confectionary brand Kinder, created a unique AR experience with their ‘Jump Into Africa’ Safari portal which transported shoppers into the African Savanna. The AR experience was created by FPP, the award winning Shopper Marketing Agency, who collaborated with Aircards, leaders in WebAR technology to deliver a unique immersive experience for the Kinder brand.
The ‘Jump Into Africa’ Safari featured a 3D Augmented Reality Portal experience, inviting shoppers at Tesco stores to walk through the portal door, explore the African Savanna and discover animated 3D safari animals alongside fun infographics to learn more about the animals in their own natural habitat.
Read the full article: Kinder Create ‘Jump Into Africa’ Safari Experience In WebAR Portal In Tesco Stores
Sunday: Public Hospital Trial AR Healthcare Solutions With Vection Technologies
Vection Technologies, a real time software company, has signed a deal to trial its augmented reality healthcare solutions to the San Giuseppe Moscati Hospital of National Relief and High Speciality, a public hospital in the Campania region of southwest Italy, and the LUISS Business School, part of the independent LUISS University in Rome. The trial will run across a three month period and is critical for the introduction of AR solutions in the ‘Italian Model for Risk Management in Healthcare’, a national model that hospitals must adopt to manage risk in healthcare.
Using Vection Technologies’ AR healthcare solutions, the trial at the Moscati hospital will utilise the AR for endoscopic surgery and real-time access to the electronic medical record system through wearable devices.
Read the full article: Public Hospital Trial AR Healthcare Solutions With Vection Technologies
Monday: BMW Uses Augmented Reality In Vehicle Prototyping
The BMW Group is utilising a new Augmented Reality application in its manufacturing, to optimise vehicle concept and prototype engineering, which can quicken the process by as much as 12 months, from individual vehicle sections through to complex production stages.
With the use of AR glasses, virtual images in real scale holographic 3D models are overlaid onto a vehicle’s body, enabling a range of concept variants and assembly processes for future series vehicles can be assessed flexibly and cost-efficiently.
Read the full article: BMW Uses Augmented Reality In Vehicle Prototyping
Tuesday: 8th Wall Launches WebAR Curved Image Targets To Bottles, Cans, Cups And More
Award-winning augmented reality platform 8th Wall, has announced today the launch of its new developer tool ‘Curved Image Targets’, making 8th Wall the first and only development platform with tools to create web-based augmented reality experiences that can interact with cylindrical and conical-shaped objects.
8th Wall has made developing with cylindrical and conical image targets simple with a target creation flow that doesn’t require object measurements, tools to immediately test targets without the need to print labels and ready-to-go components that use video and 3D to bring curved image targets to life.
Read the full article: 8th Wall Launches WebAR Curved Image Targets To Bottles, Cans, Cups And More
Wednesday: Augmented Reality Studio Opens In London
A new purpose built augmented and mixed reality studio, opened its doors this month, offering industries a high tech alternative to using green screens.
The XR studio has been built using the innovative XR platform MARS, who create virtual 3D environments, mapped onto an LED stage which allows presenters, performers and actors to blend seamlessly into a photo-real or imaginary virtual environment, all in real time.
Read the full article: Augmented Reality Studio Opens In London
Thursday: In The Spotlight: Aircards And The Samsung ‘Life Unstoppable’ Event
In The Spotlight is WebAR agency Aircards, with their impressive Web-based augmented reality which was seen featured in the Samsung ‘Life Unstoppable’ event.
Aircards, the Web AR-only Agency, is one of the market-leading providers of Web-based Augmented Reality experiences and one of the few select 8th Wall Premier Partners. Their impressive work includes high-profile launches with Kinder, Unilever, Dell Technologies, AB InBev and Hewlett Packard Enterprise.
They provide an end-to-end Web AR service - from ideation to development and cloud-hosting and actively create additive technologies - most notably 4K-AR (4K streaming within a Web XR environment), and their Spatial Analytics feature for tracking user behaviour within a 3D scene. This hybrid approach between execution and R&D differentiates them from other Web AR agencies in the marketplace.
Read the full article: In The Spotlight: Aircards And The Samsung ‘Life Unstoppable’ Event
Friday: Pinfinity Bring Enamel Pins To Life With Augmented Reality
Pinfinity, who launched in April this year, create augmented reality collectible enamel pins that bring your favorite fandoms to life with animation, sound, and interactive experiences.
Pinfinity is revolutionizing the world of pins and pin collecting through their patent-pending augmented reality platform which enables pins to come alive with animation, sound, and other interactive elements through their free mobile app.
Read the full article: Pinfinity Bring Enamel Pins To Life With Augmented Reality
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