Snap has recently announced the launch of a new global creative studio named Arcadia, which will focus on creating branded augmented reality (AR) content.

Optus partnered with Yahoo Creative Studios to give thousands of footy fans the opportunity to show their support in an innovative new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend.

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.

Leading WebAR agency Aircards have recently developed a Virtual Stand and Hologram experience in partnership with CXO Strategies Middle East for their client, Dell Technologies.

Jones Soda is adding augmented reality to its iconic soda bottle labels to showcase athletes and artists in action. 

One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range. 

Ericsson Emodo unveils ground-breaking results from their most recent primary survey research study which dived into understanding 5G phone owners and their experience with 5G as well as explore the potential for AR advertising. Leading WebAR agency Aircards, assisted with the research, providing 4 different Web-based Augmented Reality experiences for survey respondents to interact with.

Virtual meetings get even richer with LiDAR scanned custom environments and real time translation