Augmented Reality (AR) is one of the largest growing marketing trends and now, thanks to Brock University in Canada, future marketing specialists can begin their career specialising in the innovative technology on the university’s new AR marketing course. The St. Catherine's University in Ontario, has recently enlisted professor Joachim Scholz, a marketing expert who has spent the last six years researching and lecturing AR at the California Polytechnic State University.

Snoop Dogg gets his own AR wine - Snoop Cali Red.

Gucci have released a new AR tool on Snapchat which allows users to virtually try on Gucci shoes in the app.

Google’s 3D ad format called Swirl meshes programmatic advertising with next-generation content.

Have you ever seen a chair float across the living room? Placed an imaginary carpet on your floor? Seen your entire dream room through the screen of a tablet or phone?Now through the new and innovative AR technology, a whole room can be imagined into existence without moving a single piece of furniture. Through AR, an object can be projected onto screen via a camera or video, giving a live demonstration of what the furniture looks like and how it fits in a room.

A new AR app, Hipster Bait, plans to recreate the classic era of discovering music and exposing the user to new rock n’ roll artists and bands through a location based AR experience, similar to Pokémon GO.

Pinterest have embedded a new AR ‘Try On’ option into their platform which allows the user to open their smart camera and try on the cosmetics with a face filter. 

No need to stress trying to find the measuring tape, Sony have used their innovative technology to solve one of the most common struggles of TV shopping, measuring.