Augmented Reality, Art and Booze? We’re Down!

Head coach Frank Lampard awarded a record number of senior debuts to home-grown stars in his first season at the Stamford Bridge helm.

AR technology will allow Gucci to showcase their latest models of watches to lovers of the luxury fashion brand and create an engaging experience for viewers and an opportunity to interact and virtually try on the beautiful watches. 

Ralph Lauren and Snap Inc. announced this week that they have joined forces on a long-term global partnership. The aim of the partnership is to break down barriers within the digital fashion landscape. The collaboration showcases virtual AR apparel inspired by real Ralph Lauren looks, which are shoppable styles to match your personal Bitmoji direct through Ralph Lauren retail, as well as innovative camera technology collaborations. 

SK Telecom and the Cultural Heritage Administration together with Google, recently launched ‘Changdeok ARiring’, an AR experience for visitors of the UNESCO World Heritage Site, Changdeokgung Palace.

Smart eyewear company FORM, created cutting edge AR enhanced swim goggles, and the latest update introduced the incorporation of support for Apple and Garmin smartwatches.

Reliving The Sacra Infermeria in AR. This virtual museum within the Mediterranean Conference Centre uses the latest AR and Holographic Technology.

AR can already feel like a magical experience, particularly if you’re new to the technology. One developer has focused on the mystical and magical potential that this technology has to offer for the ever popular: Magic: The Gathering card game.