One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range. 

Rekindled from ancient times, the forces of darkness have awoken. This brings great plagues and natural disasters to the Earth, threatening the existence of modern society. The long forgotten souls of the past are calling out to you, begging to be freed. Can you be the hero this world desperately needs?

Google Search’s view in augmented reality feature has brought animals and landmarks from around the world directly into users' homes. Now, the company is bringing classic characters from TV shows, anime and games including Pac-Man and Hello Kitty to life with augmented reality in Google Search. 

Oakland University has recently announced that it is collaborating with the College for Creative Studies as well as a group of regional industry partners to found an Augmented Reality Center (ARC) which will be based at the Oakland University’s School of Engineering and Computer Science.

Energy drink giants Red Bull, have launched the ‘Discover Your Wiiings’ app, made up of a series of augmented reality games which feature five Red Bull athletes.

Back in April 2020, Denmark born toy company LEGO made a deal with Universal Music Group to develop a new interactive way of inspiring the next generation of fans and creative visionaries. The deal would center around the development of a new suite of LEGO products, set to launch in 2021, but further details remained anonymous. 

Players of the mobile augmented reality version of the Minecraft game only have a few months left to play until the game is shut down for good. 

Augmented Reality gaming company Krikey, has recently launched a new AR game in India, named, YAATRA, in collaboration with Jio. Jio led the Series A funding round, taking the total raised by Krikey to $22 Million.