CEO of Facebook Mark Zuckerberg has revealed the company’s next hardware product will be its smart-glasses collaboration with Ray-Ban.

Jones Soda is adding augmented reality to its iconic soda bottle labels to showcase athletes and artists in action. 

8th Wall’s latest AR Engine update, Release 17, has dramatically improved the map accuracy of the 8th Wall SLAM system, enabling developers to create WebAR Portals which feel even more realistic and gives users even more freedom to move around and explore the AR world. 

London based augmented reality smart glasses company, PhotonLens Technology Ltd, has announced this week a merger with mixed reality hardware company, Shadow Creator. The merger comes as part of Shadow Creator’s goals to become a global provider of mixed reality hardware.

One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range. 

Artists associated with the Royal Academy of Arts have created a large-scale public art exhibition in the central area of London’s West End for the Summer.

BMW’s Art Cars are world famous, even for those who aren’t fans of the brand. BMW has collaborated with various artists to create stunning works of art since 1975 including Andy Warhol, Alexander Cabot, and even as recently as Futura 2000. However, they typically only paint one-offs that don’t go on sale, so seeing one in person is next to impossible, until now.

Miami socialite, designer, and serial entrepreneur Monica Suleski, and Rolls Royce Motor Cars Miami will be hosting an interactive experience evening at a private residence in the Venetian Islands - Miami Beach.