TikTok has announced that the company is experimenting with a set of developer tools which would enable creators to one day build augmented reality effects on the popular app. 

Snap Inc. is looking to advance its augmented reality, to do this they have recently hired longtime Facebook Inc. executive Konstantinos Papamiltiadis to oversee the effort. 

Japanese glass manufacturing company NSG Group has been chosen by Mercedes-Benz AG to implement its augmented reality heads up display technology on the new Mercedes Benz S-Class model.

Manufacturing company Infineon is developing their own technology for augmented reality.

Country singer-songwriter Miranda Lambert isn’t just a talented musician, she also owns and manages a foundation called MuttNation, which advocates for adoption of shelter pets.

From Sunday 8th August, the Long Beach Augmented Reality Exhibition is taking over the downtown park, as 17 finalists showcase their interactive presentations on a myriad of subjects, utilising computer-generated visual elements, sound and sensory stimuli to provide an enhanced version of the real, physical world.

Asgardia has recently announced the launch of it’s own augmented reality app, which is able to be downloaded from the App Store and Google Play Store.

Digital health app Miiskin, has added a new feature which is designed to help users to keep track of changes to their skin.